Curious, critical and a little stubborn.

For two years, IRRATIONAL TECHNOLOGY has been a public-facing research practice — reading the hidden logic of digital products through short-form essays on TikTok (10,000+ followers) and long-form ones on Substack. Thousands of people have used it to understand what their apps are actually doing to them.

The studio grew out of that work, not the other way round. Everything I do for clients runs on ideas that were argued out in public first: I read your interface closely, name the business model behind its patterns, and help you build something that doesn't need them.

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Online Political Education is Collapsing

You're Not Addicted You're Devout

The Profile is a Failed Experiment

UX Glasgow Talk

Presentation/Talk

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As the first Gen Z speaker invited by UX Glasgow, I presented my research into social media literacy. and its influence on my design work

Surveillance & Resistance

Artistic Collaboration

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I spoke with artist Irma Besirevic exploring how smartphones choreograph behaviour, persuasive design, digital coercion, and the liberatory potential of tech co-created with communities.

Design Education

Blog Post

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I wrote a blog post for Catalyst about my research into social media literacy. I wanted to create a more accssible, values-aligned blog explaining the role of social media literacy in a more equitable digital future

Reclaiming Our Digital Lives

Podcast Appearance

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I joined Sluggish to talk about the deeper questions we should be asking about social media—why understanding matters more than control, how leftist values can inform tech design, and what ADHD-friendly tools beyond productivity might look like

Sublime Collaboration

Content Collaboration

Through authentic storytelling and hands-on demonstrations, I help ethical tech platforms like Sublime reach conscious users. My approach drove 675+ saves on TikTok by focusing on quality engagement over viral metrics.