IRRATIONAL TECHNOLOGY is a research project about the politics of technology.
For two years it has run in public — short essays on TikTok, long ones on Substack, video essays on YouTube. Iinterfaces are not neutral. Every design pattern exists because a business model needs it to exist, and the work here is naming which one.
The studio grew out of the project, not the other way round. The consultancy is this research, applied — which means you can read exactly how I think before you ever pay me to do it.
on the desk
The Smart Meter
In progress.
An essay on design as debt — what the notification badge has in common with an invoice, and why ‘addiction’ is the wrong metaphor for what your feed does to you.
Gamified UX as managerial extraction: the leaderboard, the run club, and the mobility dataset Strava actually sells.
the wall
Things I keep coming back to — work that reads systems the way I want to.
Talks, a podcast, collaborations, and the channels themselves.