Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Interface analysis for organisations that refuse to manipulate their users.
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then helpyou redesign them to respect your users and still hit your goals.
For the past two years, IRRATIONAL TECHNOLOGY has operated as a public-facing research initiative, exploring the hidden logics of the digital world through a popular TikTok channel (10k+ followers, 106K likes) and in-depth essays on Substack.
Every digital product contains a behavioural argument. Scroll depths, notification cadences, default settings, onboarding flows — each one is a design decision that shapes what your users think, feel, and do. Most organisations inherit patterns from platforms built to maximisation and extraction, then wonder why their product feels off-brand or their users disengage.
A standard UX audit will tell you a button is the wrong colour. It won't tell you that your entire sign-up flow is built on anxiety-driven urgency patterns borrowed from e-commerce.
As the first Gen Z speaker invited by UX Glasgow, I presented my research into social media literacy. I and its influence on my design work
I spoke with artist Irma Besirevic exploring how smartphones choreograph behaviour, persuasive design, digital coercion, and the liberatory potential of tech co-created with communities.
I wrote a blog post for Catalyst about my research into social media literacy. I wanted to create a more accssible, values-aligned blog explaining the role of social media literacy in a more equitable digital future
Sublime
Content Collaboration
Through authentic storytelling and hands-on demonstrations, I help ethical tech platforms like Sublime reach conscious users. My approach drove 675+ saves on TikTok by focusing on quality engagement over viral metrics.
I joined Sluggish to talk about the deeper questions we Ihould be asking about social media—why understanding matters more than control, how leftist values can inform tech design, and what ADHD-friendly tools beyond productivity might look like
For the past two years, IRRATIONAL TECHNOLOGY has operated as a public-facing research initiative, exploring the hidden logics of the digital world through a popular TikTok channel (10k+ followers, 106K likes) and in-depth essays on Substack.
Every digital product contains a behavioural argument. Scroll depths, notification cadences, default settings, onboarding flows — each one is a design decision that shapes what your users think, feel, and do. Most organisations inherit patterns from platforms built to maximisation and extraction, then wonder why their product feels off-brand or their users disengage.
A standard UX audit will tell you a button is the wrong colour. It won't tell you that your entire sign-up flow is built on anxiety-driven urgency patterns borrowed from e-commerce.
As the first Gen Z speaker invited by UX Glasgow, I presented my research into social media literacy. I and its influence on my design work
I spoke with artist Irma Besirevic exploring how smartphones choreograph behaviour, persuasive design, digital coercion, and the liberatory potential of tech co-created with communities.
I wrote a blog post for Catalyst about my research into social media literacy. I wanted to create a more accssible, values-aligned blog explaining the role of social media literacy in a more equitable digital future
Sublime Collaboration
Content Collaboration
Through authentic storytelling and hands-on demonstrations, I help ethical tech platforms like Sublime reach conscious users. My approach drove 675+ saves on TikTok by focusing on quality engagement over viral metrics.
I joined Sluggish to talk about the deeper questions we Ihould be asking about social media—why understanding matters more than control, how leftist values can inform tech design, and what ADHD-friendly tools beyond productivity might look like
Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Interface analysis for organisations that refuse to manipulate their users.
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then helpyou redesign them to respect your users and still hit your goals.
Book a Free Discovery Call
Curious how Irrational Technology can help you? Send a message using the form below, and I'll be in touch to schedule a free discovery call.
Do you prefer email?
lou@irrational-technology.studio
Copied
Book a Free Discovery Call
Curious how Irrational Technology can help you? Send a message using the form below, and I'll be in touch to schedule a free discovery call.
Do you prefer email?
lou@irrational-technology.studio
Copied
Book a Free Discovery Call
Curious how Irrational Technology can help you? Send a message using the form below, and I'll be in touch to schedule a free discovery call.
Do you prefer email?
lou@irrational-technology.studio
Copied