Interface analysis · Research · Design
design that asks the bigger questions
Irrational Technology examines the relationship between a product's intentions and its interface. I’m interested in the strange bit underneath the interface. The ideas about people, behaviour, markets and society that end up becoming buttons, defaults, incentives and flows.
Irrationality
I design experiences that mirror actual human nature, sparking emotion and loyalty instead of just logic.
Desire Paths
Your users already show you what they want through their actions. You just need to listen correctly
Reconnection
The strongest brands restore what modern life strips away. I use social and technical insight sto help you build products people truly crave and come back to.
Reciprocity
True motivation comes from meaningful exchange. When people can give back and feel valued, real communities form.
Interface analysis · Research · Design
design that asks
the bigger questions
Irrational Technology examines the relationship between a product's intentions and its interface. I’m interested in the strange bit underneath the interface. The ideas about people, behaviour, markets and society that end up becoming buttons, defaults, incentives and flows.
Irrationality
I design experiences that mirror actual human nature, sparking emotion and loyalty instead of just logic.
Desire Paths
Your users already show you what they want through their actions. You just need to listen correctly
Reconnection
The strongest brands restore what modern life strips away. I use social and technical insight sto help you build products people truly crave and come back to.
Reciprocity
True motivation comes from meaningful exchange. When people can give back and feel valued, real communities form.
Interface analysis · Research · Design
design that asks the bigger questions
Irrational Technology examines the relationship between a product's intentions and its interface. I’m interested in the strange bit underneath the interface. The ideas about people, behaviour, markets and society that end up becoming buttons, defaults, incentives and flows.
Irrationality
I design experiences that mirror actual human nature, sparking emotion and loyalty instead of just logic.
Desire Paths
Your users already show you what they want through their actions. You just need to listen correctly
Reconnection
The strongest brands restore what modern life strips away. I use social and technical insight sto help you build products people truly crave and come back to.
Reciprocity
True motivation comes from meaningful exchange. When people can give back and feel valued, real communities form.
on the desk
Writing: The Interface Goes Public Reading: Postcapitalism, Paul Mason.
Most engagements begin with an interface analysis and grow from there — into research that explains what the analysis surfaced, or design work that puts the changes into the product.
ONE FLOW · ONE WEEK
Single flow analysis
From £400
I take one important journey through your product and examine what the interface is actually asking people to do. You'll receive a detailed analysis of the flow, including its assumptions, behavioural mechanisms, points of friction and opportunities for change.
ENQUIRE
CORE ENGAGEMENT · MOST BEGIN HERE
Interface Analysis
From £900
I analyse the interface across the journeys that matter most: how people enter, decide, act, return and leave. The result is a picture of the behavioural logic running through the product — what ideas about people, behaviour, markets and society that end up becoming buttons, defaults, incentives and flows.
ENQUIRE
GROWS FROM ANALYSIS
Research
From £600
Research extends the analysis into the wider product: its users, assumptions, language, incentives, competitive context and relationship to the people using it The scope grows around the question rather than starting with a fixed research package.
ENQUIRE
GROWS FROM ANALYSIS
Interface Design
From £1.2k
I work with teams to redesign interfaces around the findings from analysis and research. This can mean reworking a flow, changing the logic of an interaction, clarifying a decision, removing a manipulative mechanism, or redesigning how a product communicates what it wants from people.
ENQUIRE
Most engagements begin with an interface analysis and grow from there — into research that explains what the analysis surfaced, or design work that puts the changes into the product.
ONE FLOW · ONE WEEK
Single flow analysis
From £400
I take one important journey through your product and examine what the interface is actually asking people to do. You'll receive a detailed analysis of the flow, including its assumptions, behavioural mechanisms, points of friction and opportunities for change.
ENQUIRE
CORE ENGAGEMENT · MOST BEGIN HERE
Interface Analysis
From £900
I analyse the interface across the journeys that matter most: how people enter, decide, act, return and leave. The result is a picture of the behavioural logic running through the product — what ideas about people, behaviour, markets and society that end up becoming buttons, defaults, incentives and flows.
ENQUIRE
GROWS FROM ANALYSIS
Research
From £600
Research extends the analysis into the wider product: its users, assumptions, language, incentives, competitive context and relationship to the people using it The scope grows around the question rather than starting with a fixed research package.
ENQUIRE
GROWS FROM ANALYSIS
Interface Design
From £1.2k
I work with teams to redesign interfaces around the findings from analysis and research. This can mean reworking a flow, changing the logic of an interaction, clarifying a decision, removing a manipulative mechanism, or redesigning how a product communicates what it wants from people.
ENQUIRE
Most engagements begin with an interface analysis and grow from there — into research that explains what the analysis surfaced, or design work that puts the changes into the product.
ONE FLOW · ONE WEEK
Single flow analysis
From £400
I take one important journey through your product and examine what the interface is actually asking people to do. You'll receive a detailed analysis of the flow, including its assumptions, behavioural mechanisms, points of friction and opportunities for change.
ENQUIRE
CORE ENGAGEMENT · MOST BEGIN HERE
Interface Analysis
From £900
I analyse the interface across the journeys that matter most: how people enter, decide, act, return and leave. The result is a picture of the behavioural logic running through the product — what ideas about people, behaviour, markets and society that end up becoming buttons, defaults, incentives and flows.
ENQUIRE
GROWS FROM ANALYSIS
Research
From £600
Research extends the analysis into the wider product: its users, assumptions, language, incentives, competitive context and relationship to the people using it The scope grows around the question rather than starting with a fixed research package.
ENQUIRE
GROWS FROM ANALYSIS
Interface Design
From £1.2k
I work with teams to redesign interfaces around the findings from analysis and research. This can mean reworking a flow, changing the logic of an interaction, clarifying a decision, removing a manipulative mechanism, or redesigning how a product communicates what it wants from people.
ENQUIRE