Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Interface analysis for organisations that refuse to manipulate their users.
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then help you redesign them to respect your users and still hit your goals.
Research, talks, and writing on the hidden logics of the digital world
As the first Gen Z speaker invited by UX Glasgow, I presented my research into social media literacy. I and its influence on my design work

I spoke with artist Irma Besirevic exploring how smartphones choreograph behaviour, persuasive design, digital coercion, and the liberatory potential of tech co-created with communities.
I wrote a blog post for Catalyst about my research into social media literacy. I wanted to create a more accssible, values-aligned blog explaining the role of social media literacy in a more equitable digital future

Sublime
Content Collaboration
Through authentic storytelling and hands-on demonstrations, I help ethical tech platforms like Sublime reach conscious users. My approach drove 675+ saves on TikTok by focusing on quality engagement over viral metrics.

I joined Sluggish to talk about the deeper questions we Ihould be asking about social media—why understanding matters more than control, how leftist values can inform tech design, and what ADHD-friendly tools beyond productivity might look like
Selected work
Case studies from organisations refusing the manipulation playbook
Research, talks, and writing on the hidden logics of the digital world
As the first Gen Z speaker invited by UX Glasgow, I presented my research into social media literacy. I and its influence on my design work

I spoke with artist Irma Besirevic exploring how smartphones choreograph behaviour, persuasive design, digital coercion, and the liberatory potential of tech co-created with communities.

I joined Sluggish to talk about the deeper questions we Ihould be asking about social media—why understanding matters more than control, how leftist values can inform tech design, and what ADHD-friendly tools beyond productivity might look like
Design Education
I wrote a blog post for Catalyst about my research into social media literacy. I wanted to create a more accssible, values-aligned blog explaining the role of social media literacy in a more equitable digital future
Blog Post
Read Blog
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Sublime Collaboration
Content Collaboration
Through authentic storytelling and hands-on demonstrations, I help ethical tech platforms like Sublime reach conscious users. My approach drove 675+ saves on TikTok by focusing on quality engagement over viral metrics.
Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Interface analysis for organisations that refuse to manipulate their users.
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then helpyou redesign them to respect your users and still hit your goals.
get in touch
Book a Free Discovery Call
Curious how Irrational Technology can help you? Send a message using the form below, and I'll be in touch to schedule a free discovery call.
Do you prefer email?
lou@irrational-technology.studio

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get in touch
Book a Free Discovery Call
Curious how Irrational Technology can help you? Send a message using the form below, and I'll be in touch to schedule a free discovery call.
Do you prefer email?
lou@irrational-technology.studio

Copied
get in touch
Book a Free Discovery Call
Curious how Irrational Technology can help you? Send a message using the form below, and I'll be in touch to schedule a free discovery call.
Do you prefer email?
lou@irrational-technology.studio

Copied


