Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Technology that refuses to manipulate its users
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then help you redesign them to respect your users and still hit your goals.
Get a Proposal
↗
How I think about it
1
Irrationality
Technology should connect with real human feelings. Most tech is too logical — it misses how people truly think, decide, and connect. I design experiences that mirror actual human nature, sparking emotion and loyalty instead of just logic.
2
Desire Paths
Your users already show you what they want through their actions. I uncover these digital desire paths and turn them into seamless, intuitive journeys that boost engagement and drive action.
3
Reconnection
The strongest brands restore what modern life strips away — real connection, meaning, and joy. I use sharp social and technical insight to help you build products people truly crave and come back to.
4
Reciprocity
True motivation comes from meaningful exchange. When people can give back and feel valued, real communities form. I help you build authentic reciprocity into your product — lasting engagement and loyalty, without manipulation.
Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Technology that refuses to manipulate its users
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then help you redesign them to respect your users and still hit your goals.
Get a Proposal
↗
How I think about it
1
Irrationality
Technology should connect with real human feelings. Most tech is too logical — it misses how people truly think, decide, and connect. I design experiences that mirror actual human nature, sparking emotion and loyalty instead of just logic.
2
Desire Paths
Your users already show you what they want through their actions. I uncover these digital desire paths and turn them into seamless, intuitive journeys that boost engagement and drive action.
3
Reconnection
The strongest brands restore what modern life strips away — real connection, meaning, and joy. I use sharp social and technical insight to help you build products people truly crave and come back to.
4
Reciprocity
True motivation comes from meaningful exchange. When people can give back and feel valued, real communities form. I help you build authentic reciprocity into your product — lasting engagement and loyalty, without manipulation.
Speaker at UX Glasgow · Published researcher on Substack · Trusted by ethical tech teams across the UK
Technology that refuses to manipulate its users
I audit digital products for hidden persuasion patterns, dark UX, and behavioural manipulation — then help you redesign them to respect your users and still hit your goals.
Get a Proposal
↗
How I think about it
1
Irrationality
Technology should connect with real human feelings. Most tech is too logical — it misses how people truly think, decide, and connect. I design experiences that mirror actual human nature, sparking emotion and loyalty instead of just logic.
2
Desire Paths
Your users already show you what they want through their actions. I uncover these digital desire paths and turn them into seamless, intuitive journeys that boost engagement and drive action.
3
Reconnection
The strongest brands restore what modern life strips away — real connection, meaning, and joy. I use sharp social and technical insight to help you build products people truly crave and come back to.
4
Reciprocity
True motivation comes from meaningful exchange. When people can give back and feel valued, real communities form. I help you build authentic reciprocity into your product — lasting engagement and loyalty, without manipulation.
Services
Most engagements begin with an interface analysis and grow from there — into research that explains what the analysis surfaced, or design work that puts the changes into the product.
ONE FLOW · ONE WEEK
£750
Single-Flow Analysis
One flow, read end-to-end. Fastest way to see how I work.
ENQUIRE
CORE ENGAGEMENT · MOST BEGIN HERE
£1–3k
Interface Analysis
Full behavioural read of the product.
ENQUIRE
GROWS FROM ANALYSIS
£1–6k
Research
Explaining what the analysis surfaced and why.
ENQUIRE
Services
Most engagements begin with an interface analysis and grow from there — into research that explains what the analysis surfaced, or design work that puts the changes into the product.
ONE FLOW · ONE WEEK
£750
Single-Flow Analysis
One flow, read end-to-end. Fastest way to see how I work.
ENQUIRE
CORE ENGAGEMENT · MOST BEGIN HERE
£1–3k
Interface Analysis
Full behavioural read of the product.
ENQUIRE
GROWS FROM ANALYSIS
£1–6k
Research
Explaining what the analysis surfaced and why.
ENQUIRE
Services
Most engagements begin with an interface analysis and grow from there — into research that explains what the analysis surfaced, or design work that puts the changes into the product.
ONE FLOW · ONE WEEK
£750
Single-Flow Analysis
One flow, read end-to-end. Fastest way to see how I work.
ENQUIRE
CORE ENGAGEMENT · MOST BEGIN HERE
£1–3k
Interface Analysis
Full behavioural read of the product.
ENQUIRE
GROWS FROM ANALYSIS
£1–6k
Research
Explaining what the analysis surfaced and why.
ENQUIRE